A3 Visual (formerly AAA Flag & Banner) is a full-service visual solutions company offering creative, print, immersive, fabrication, and activation services for general attractions, sports, entertainment, corporate, retail, collegiate, and other nationally-known clients.
When I was hired, I was tasked with two major responsibilities: Lead the initiative to rebrand the company from AAA Flag & Banner to A3 Visual, and grow the existing creative department into a full-blown, full-service Creative Division. I was ultimately responsible for all aspects of the rebrand, including identity, a whole new website built on the Hubspot platform, all internal and external communications, documents, and forms, sales and marketing collateral, all physical signage, interior and exterior physical site redesigns, fleet wraps, and much more.
Other duties and responsibilities included:
- Management and oversight of all marketing and creative for the company and activities within the marketing and creative departments.
- Oversight of the Marketing Coordinator and Sr. Graphic Designer roles and their junior team members.
- Development, management, and publication of all marketing materials.
- Oversight and ongoing active management of three websites and all social media channels.
- Oversight of ongoing client design projects.
- Planning and implementing promotional campaigns including B2B advertising and email campaigns.
- Overall responsibility for brand management and corporate identity based on management and team objectives.
- Monitoring and reporting on effectiveness of marketing communications and campaigns.
- Maintaining effective internal communications to ensure that all team members are kept informed as to the progress of each marketing initiative on a regular basis.
- Writing and distributing press releases in cooperation with other team members.
- Collaboration with internal and external clients, vendors, and partners.
- Manage marketing and creative budgets and campaign ROI.
- Attendance and participation in various industry trade shows.
- Software used: NetSuite, HubSpot, Trello, Zoominfo, Adobe Creative Suite, MailChimp.
