My Blog
Latest Articles
I don’t know if anyone will read my ramblings, but I’ll try to post some bon mots from time to time.
-
The remarkable growth of Event Marketing in the post-COVID era
The COVID-19 pandemic wreaked havoc on the events industry, leading to the cancellation or postponement of countless gatherings and conferences worldwide. However, as we gradually emerge from the pandemic, event marketing has experienced a remarkable resurgence. Here are 5 notable reasons behind the growth of event marketing in the post-COVID era and its transformative impact…
-
7 ways to motivate and lead a team
Teamwork is a powerful tool that can help individuals achieve great things beyond their own capabilities. When you work as part of a team, you have the support and encouragement of your colleagues, who are there to offer their skills and expertise, provide feedback, and help you overcome any obstacles you encounter along the way.…
-
What is Brand Strategy, and why is it important?
I’ve often had friends ask me about what I do for a living (my mother will never understand), and when I passionately bring up brand strategy, I get mixed reactions—from blank stares to genuine and curious questions. I hope this article explains brand strategy and why I feel it is so important to businesses big…